Dr. Md. Muzakkeerul Huda
Professor & Head
Professional Summary:
Prof. Dr. Md. Muzakkeerul Huda is an academic and administrator with 24 years of experience in higher education in Bangladesh. His expertise lies in social business, consumer behavior, and strategic marketing. He has contributed significantly to research, international conferences, academic leadership, and public policy discussions. Currently serving as Professor & Head at Bangladesh University, he continues to advance scholarship and academic excellence in business education.
EDUCATIONAL QUALIFICATIONS:
1. Doctor of Philosophy (PhD), Department of Marketing, University of Dhaka.
Thesis Title: “The Role of Social Business on Social Transformation: Evidence from Bangladesh”
2. Master of Business Administration (MBA), Department of Marketing, University of Rajshahi.
3. Bachelor of Business Studies (BSS), Department of Marketing, University of Rajshahi.
4. Higher Secondary Certificate (HSC), Rajshahi (Govt.) College, Rajshahi.
5. Secondary School Certificate (SSC), Rajshahi University School, Rajshahi.
Professional Experience: (24 Years)
1. Current Position: Professor & Head, Department of Business Administration, Bangladesh University (February 2025 – Present)
2. Administrative Experience:
a. Professor & Head, Bangladesh University (2025–Present)
b. professor & Dean, Royal University of Dhaka (2024–2025)
c. Chair & Dean In-Charge, School of Business & Economics, Presidency University (2020–2023)
d. University Proctor, Presidency University (2016–2021)
e. Head of Admission & Promotion, Presidency University (2016–2021)
3. Affiliation with National and International Organizations:
a. Active participant in Social Business Academia Network (International Conference Platform – Paris & Berlin)
b. Contributor to international academic publishers including Elsevier (UK) and Springer Nature
c. Academic contributor to policy and economic discourse in leading national newspapers
d. Engagement in global marketing and management conferences
e. World Social Business Forum
f. Yunus Social Business Center, Bangladesh
Area of Interest
a. Social Business
b. Social Entrepreneurship
c. Social Innovation
d. Consumer Perception of Organic Foods
e. Consumer Perception of Herbal Products
f. Customer Satisfaction
g. Customer Perceived Value Formation
h. Customer Perceived Brand Extensions
i. Digital Transformation in Higher Education
j. Social and Environmental Sustainability
Research Work
1. PhD Research Focus:
The doctoral research examined the transformative impact of social business models in Bangladesh, with empirical evidence highlighting their role in socio-economic development.
Scholarly Contributions:
1. In Case Studies on Food Experiences in Marketing, Retail, and Events (Elsevier, UK, 2020), Prof. Huda co-authored a chapter examining organic food shopping behavior in Australia and Bangladesh, applying the attitude–intention–behaviour model to perceived organic food value.
(Edited volume published by Elsevier)
2. In Innovation, Leadership and Governance in Higher Education: Perspectives on the Covid-19 Recovery Strategies (Springer Nature, 2022), he contributed a chapter on technological shock and digital transformation in higher education in Bangladesh during the COVID-19 period.
(Published by Springer Nature)
Journal Publications:
a. Social Business: Meaning, Scope, and Evaluation – conceptual clarification of social business framework.
b. Buying Motives of Herbal Skin Care Products: The Case of Generation Y in Bangladesh – consumer behavior analysis in emerging markets.
c. Explicating Customer Satisfaction: A Survey on Private Commercial Banks – service evaluation in the banking sector.
d. Tax on Ecommerce: A Recent Dispute in the U.S. Market – policy and digital economy analysis.
e. Consumer Evaluation of Brand Extension – empirical insights from Bangladesh.
f. Consumer Perceived Value Formation in Bangladesh: A Latent Structure Approach – methodological advancement in value research.
g. Consumers’ Perception of Quality towards Private Universities in Bangladesh – higher education service quality study.
h. Measuring Consumer Attitudes for Bottled Mineral Water in Bangladesh – FMCG market analysis.
i. Consumer Attitude towards Restaurants in Dhaka City – hospitality sector research.
Newspaper & Policy-Oriented Publications:
Opinion and analytical articles published in leading national newspapers including:
a. The Business Standard
b. Dhaka Tribune
c. New Age
d. Asian Age
e. The Daily Messenger