Profile – Bangladesh University

Experience

Academic Qualification:
1. Master of Business Administration (MBA), University of Dhaka
2. Bachelor of Business Administration (BBA), American International University–Bangladesh (AIUB)

Professional Experiences:
1. Senior Lecturer, Department of Business Administration, Bangladesh University, Duration:July 2024- Present
2. Lecturer, Department of Business Administration, Bangladesh University, Duration:January 2020- June 2024
3. Lecturer (Part Time), Department of Business Administration, Bangladesh University, Duration:September 2019- December 2019
4. Executive, Arena Developments LTD, Duration:May 2017- May 2019
5. Intern, British American Tobacco Bangladesh (2017)

Research

Area of Interest

Consumer Behavior, Social Media Marketing, Green Marketing, Customer Relationship Management (CRM), Employee Satisfaction, Employer Branding.

Publications

1. Tisha, Monika Mehjabeen, Ali, Md. Mokshud, Salam, Farjana, &Moutusi, Shaira. (2026). Role of social media in shaping consumer attitudes toward green products. Strategic Data Management and Innovation, 3(1), 10–19. https://doi.org/10.71292/sdmi.v3i01.31
2. Hussain, Md. Tuhin, Md. Mokshud Ali, AnikaTajnin, MumtahinaTahsin Lima, and Monika MehjabeenTisha. 2025. “Measuring the Effectiveness of Employer Branding in Attracting Highly Skilled Talent in the Job Sector of Bangladesh.” Canadian Journal of Business and Information Studies 7 (6): 521–545. https://doi.org/10.34104/cjbis.025.05210545
3. Rahman, Mostafijur, Md. TuhinHussain, ShahnajParvin Moon, Monika MehjabeenTisha, and MumtahinaTahsin Lima. 2021. “Impact of Customer Relationship Management (CRM) on Organizational Performance: A Study from the Perspective of Bangladesh.” American Journal of Trade and Policy 8 (3): 225–230. https://doi.org/10.18034/ajtp.v8i3.609.
4. Tisha, Monika Mehjabeen, and Md. MinhajHossain. 2021. “Are Women Themselves Undermining Their Worth? — A Study on the Underrepresentation of Female Employees in Managerial Positions in Bangladesh.” Conference Paper presented at AICBM 2021.

Monika Mehjabeen Tisha